![]() ![]() It’s taken $2.24 billion across the globe. Avatar: The Way of Water has elbowed Titanic (also directed by Cameron) out of the way to become the third highest-grossing film of all time. (It was drowned out by people who dressed up as Daenerys and Jon Snow in 2011, and never managed to get its foothold back.) Even when the sequel eventually arrived last year it seemed like it was somehow both unbelievably popular and sinking without trace.īut now we all probably owe James Cameron an apology. It was, at most, a brief interlude in the decades-long failure of 3D cinema, and the go-to Halloween outfit for two years running. Saying that Avatar had no cultural footprint became a meme. In the decade since it became the biggest film ever made, had you heard anyone reference it in passing? The main guy was called Jake, right? And who was the other guy, the blue guy? No, the other blue guy. When was the last time anyone mentioned Avatar, we’d wonder. ![]() ![]() I’d sit around with mates and someone would mention that an Avatar sequel was on its way, and we’d shrug. Perhaps like you, I did not await Avatar: The Way of Water with any degree of excitement. ![]()
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